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Would you believe me if I said that Coca Cola was originally used for medicine? Well, it is true. Coca Cola was made by Dr. John S. Pamburthon in 1886 in the state of Georgia. The first Cola was sold in his pharmacy for 5 cents per bottle. Considering that one steak cost about 15 cents, 5 cents for a bottle of drink was pretty expensive. Therefore Cola was only enjoyed by a few of the upper class people. Even though Cola was expensive it became quite popular because it was sold as a medicine rather than a drink.

The name Coca Cola originated from the stimulant Coca and a tonic medicine called Kola nuts from South Africa. Frank Robinson who came up with this name dropped the k from kola and replaced it with c. He thought it would sound better if the two Cs were repeated twice so that is how the final name became Coca Cola.

Coca Cola has a refreshing unique taste that no one else can copy. The secret for its uniqueness in taste and quality is of course in the ingredients. No one knows what ratio is used for the ingredients. This secret is called 7X. This 7X is what distinguishes Coca Cola from other products. Because of this 7X, diet coke or caffeine-free coke can still be called Coca Cola.

Do you know how the typical Santa Clause image was created? Santa Clause with his red cheeks and warm smile, curly white hair, white beard, red hat, black boots, and big sack on his back…

This familiar Christmas image of the Santa who brings lots of toys for little children was actually created by the Coca Cola company in 1931 for the purpose of product advertisement. Not many people know this fact. Santa’s trademark red suit is the same color as the Coca Cola logo color and the white beard represents the refreshing bubbles from fresh Cola. Coca Cola succeeded in using the Santa image for their logo and it spread through all the world. This is how the Coca Cola Santa image became the world’s Santa that we know today.

Coca Cola, the leading drink in the world is now enjoyed by many people. Coke is usually drunk cold to bring out the most flavor, however, people in China sometimes drink it warm as a medicine.

Coca-Cola recalled an advertising poster due to a risqué image hidden within it.

HOW CLEVER IS THIS

This poster was released in the mid 80s and prompted a total recall of all posters because of the picture painted in ice-cubes at bottom right corner - a woman performing an act. The graphic artist who designed the picture put this in as a joke, and it went through unnoticed until someone spotted it on the back of a Coke truck. The artist lost his job and was sued, and all promotional material had to be recalled and destroyed. Very rare and hard to get hold of — released in South Australia in mid ’80s.

Origins: Instances abound of phallic imagery supposedly sneaked into product displays and packaging, such as a Renuzit air freshener can, a Star Wars trading card, a Sears catalog underwear ad, and the clamshell case for Disney’s Little Mermaid video.

The item pictured above is purportedly a Coca-Cola advertising poster released in South Australia and recalled after the company discovered the artist had hidden some rather obvious sexual imagery in one of the ice cubes surrounding the bottle of Coke. News reports confirm that Coca-Cola did indeed pull an ad (intended to tout the reintroduction of Coca-Cola’s contour bottle, hence the “Feel the Curves!” slogan) from the South Pacific marketing area in 1995 due to some questionable imagery:

Coca-Cola has dumped thousands of posters from its new advertising campaign after a graphic sexual image was found hidden in the picture.

The poster shows a cartoon interpretation of a Coke bottle sitting on a bed of ice under the words “Feel The Curves!!”.

But an image, apparently depicting oral sex and which is only obvious by looking carefully, has been painted inside one icecube in one corner of the picture.

Thousands of posters had been distributed to hotels and bottle shops across Sydney before the mistake was discovered by Coca-Cola management 10 days ago.

The company admitted yesterday it was embarrassed by revelation of the oversight.

The president of the Australian marketing arm, Coca-Cola South Pacific, Mr Mike Bascle, said the action of the artist was “quite irresponsible and not amusing”.

The artwork was commissioned in May this year and designed by a small graphic design firm contracted by the soft drink giant.

A $200,000 campaign was created to promote the reintroduction of Coke’s original contoured bottle shape.

It was designed to appeal to young Coke drinkers who would not have grown up with the famous bottle shape.

It was initially destined for 120,000 outlets across Sydney.1

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Can you spot the offending artwork in the Coke ad?

Coca-Cola couldn’t — till it was too late. It would have cost the company $200,000 to re-print the posters, which urge Coke drinkers to “feel the curves” of new bottles.

It wasn’t till retailers complained that red-faced executives withdrew thousands of glossy posters that contained an image of a woman and a penis.

The cheeky Australian artist blew his job when the poster stuff-up was realised.

Coke’s Sydney-based corporate affairs manager Ian Brown said the company was a victim.2

Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress presents a variety of television advertisements, never-broadcast outtakes, and experimental footage reflecting the historical development of television advertising for a major commercial product. The online collection includes five excerpts from stop-motion advertising developed for Coca-Cola between 1954 and 1956 by the D’Arcy agency and makes public for the first time eighteen excerpts from the Experimental TV Color Project of 1964, which determined the best lighting for the cans, bottles, and performers in television advertisements. Featured advertisements include the 1971 “Hilltop” commercial with an international group of young people on an Italian hilltop singing “I’d Like to Buy the World a Coke”; the “Mean Joe Greene” commercial from 1979; the first “Polar Bear” commercial from 1993; the “Snowflake” commercial from 1999; and “First Experience,” an international commercial filmed in Morocco in 1999.
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The mission of the Library of Congress is to make its resources available and useful to Congress and the American people and to sustain and preserve a universal collection of knowledge and creativity for future generations. The goal of the Library’s National Digital Library Program is to offer broad public access to a wide range of historical and cultural documents as a contribution to education and lifelong learning.

The Library of Congress presents these documents as part of the record of the past. These primary historical documents reflect the attitudes, perspectives, and beliefs of different times. The Library of Congress does not endorse the views expressed in these collections, which may contain materials offensive to some readers.

NM Marketing Communications, Inc. is a Chicago-based, B2B advertising agency that integrates trade advertising into your overall communications approach. Trade advertising is a valuable way to reinforce messages with critical B2B audiences. Advertising for our clients ranges from ongoing programs that maximize frequency to single, compelling ads in trade show programs or special editions of publications.

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B2B Advertising Agency: Concept Development
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Design
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B2B Advertising Agency: Copywriting
Copywriting - Effective copy works hand-in-hand with good design to convince prospects that you offer the solutions they need and to spur them to take action. We make sure your copy and artwork are integrated into a convincing B2B advertising message that prompts your customers to take action.

Media Planning
Media Planning - No matter how creative or compelling your B2B advertising is, it must reach the right audiences in order to be effective. As a full-service agency, we develop advertising placement schedules that will give you the most impact for your money in the media that are seen by your customers and prospects.

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